Maximizing Your PPC Marketing Efforts – A Keyword Search Volume Estimate

Search Volume is an important metric that shows how many internet users are searching for a given term. Looking at your search volume will provide vital insight into how popular a keyword is and how often it changes throughout the day. It’s a good idea to monitor your search volume closely to get a better indication of when you may be losing potential customers through inactivity. Go to this website at to learn how you can monitor your search volume and better understand which terms are creating your sales.

Search Volume

Google’s Webmaster Tools helps you to get an idea of search volume for any given search term. You can enter a search term and the search volume will be displayed next to each search engine optimization (SEO) link. The links are color coded to show the rank of each individual link. Green links are generally regarded as strong links. Red links are considered weak links and yellow links are considered moderate links. If you hover your mouse cursor over one of these links, you will get a graphic explanation of the link.

Other than Google, Yahoo! and MSN, you can also use other search engine traffic tools to gauge the search volume. In particular Overture works by displaying search volume for keywords across the entire keyword list. You need to enter a search phrase in the Search field and then click the “Go” button. Overture will then display all the searches conducted for each of the keywords in the search volume. You can then analyze keywords based on their search volume.

Keyword spy is another great tool for monitoring search volume. This tool displays information about keyword searches around the clock. You can specify the frequency of the searches and the volume of searches over a specified time frame. This makes it easy to gauge trends in terms of keywords that are getting more or less search volume over a specified time frame.

Wordtracker is a free tool offered by Google. It displays information about keyword searches from a variety of sources, including Google, Yahoo! and Bing. It provides a comprehensive view of the competition in each of the main search volumes and subcategories and the relative popularity of each keyword.

Free keyword tools provided by other companies provide comprehensive information about keyword searches. These services analyze data such as a number of searches per month and Alexa rankings based on keyword competitiveness. You can choose to drill down or go to a specific volume or even a specific country.

One of the easiest ways to gauge the search volume is to use Google’s own site, which gathers information from a variety of sources. Data gathered here include search queries from Google Webmaster Tools, Google AdWords, Google Analytics and Google Current Geographic Information. You can also drill down to drill down into specific geographies to get more specific numbers. For example, if you know that a particular niche is competitive, you can drill down in geographies such as the US or UK or just Canada to get a more precise estimate.

A keyword tool should be considered an essential tool when creating or monitoring your PPC campaigns. Many professionals have been saying this for years now, and there’s no reason why experts should still be saying it. A good keyword tool will give you accurate search volume estimates based on your own data. It should also allow you to drill down or drill into search volumes based on your own set of rules and regulations like exact matching and/or substituting of words and/or phrases. Keyword tools can greatly simplify your research and help ensure that you don’t waste time, effort and money on ineffective PPC campaigns.